- Region Europe
- Country Kazakhstan
- Participation 2017/18
Inspired by the thriving energy of contemporary nomads, AIKA ALEMI is a high-end womenswear line which subtly combines craftsmanship and heritage with edge and functionality. Conceived and produced in Astana, Kazakhstan, the brand focuses on stylish and authentic garments made by local ateliers, highlighting the human hand and its imperfections.
Designer Aika Jaxybai is known for her signature patchworks and unique sense of construction, as well as her innovative use of natural fibres. The Kazakh designer infuses her work with a romantic soul, keeping the needs of modern women in mind. Her graceful and precious garments - passed on from one generation to the next - escape the bland notion of passing trends, emphasising the innate beauty of carefully made clothes. AIKA ALEMI’s signature is using the Kazakh traditional artisanal methods, influenced and rooted in a deep love for authentic Kazakh culture and tradition using natural fabrics. Combining the heritage of local artisan craftsmanship and nomadic designs, AIKA ALEMI designs emerged with new and fresh interpretations. Aika focuses on ancient felting, felt-on-silk appliques, quilting as well as patchwork techniques and applications made of natural wool and other natural fabrics.