CMMN SWDN

Designers

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  • Region Europe
  • Country Sweden
  • Participation 2018/19

CMMN was launched in 2012 in Malmo, Sweden’s multicultural and creative hotspot. Designed by Saif Bakir and Emma Hedlund, who first met in 2004 in London while studying at prestigious schools Central Saint Martins and London College of Fashion. 

They both have a profound experience from the fashion industry, having worked at a series of renowned fashion houses such as Wooyoungmi, COS and most recently for Kanye West in Pariswhere the duo worked side by side as Head of Design. 

With an aesthetic inspired by their diverse backgrounds there is a constant play on contrary elements: masculine and feminine, textured and softness, structure and fluidity with each piece offering a balance of opposing elements that caters for the self-confident individual. 

The designers considered approach and progressive design aesthetic has won them success amongst leading retailers worldwide and earned them a spot on schedule during Paris Men’s Fashion Week.