- Region Asia
- Country Hong Kong
- Participation 2018/19
i-am-chen is an all-knitwear label that strives to bring the fun and light-hearted spirit to its audience who has a young soul. In a fashion world obsessed with imposing solemn concepts on clothing, designer ZHI Chen turns to the playfulness and cheerfulness embodied by the works of Alexander Calder and David Hockney. On the technical side, as a knitwear brand, i-am-chen constantly investigates the capabilities of various knitting machines.
Working with world-class technicians, Chen aims to challenge the definition of knitting by exploiting the potentials of advanced machines, applying state-of-art techniques and using unconventional yarns. She is trying to present to the world what knitting can achieve and knitwear is by no means only “fluffy cloths”. While handcraft has its charm, i-am-chen endeavors to minimize human touch because it simply cannot compete with the precision and efficiency machines offer.