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  • Region Asia
  • Country Greater China
  • Participation 2017/18

Yushan Li and Jun Zhou are the founders of PRONOUNCE, an international label based in Milan and Shanghai. Yushan graduated from MA Fashion in Central Saint Martins and his MA collection was fully sponsored by the Isabella Blow Foundation. He successfully collaborated with Lane Crawford as a young designer and after Saint Martins went on to work for YEEZY in Los Angeles.

Jun graduated from Istituto Marangoni and London College of Fashion both MA’s in Menswear and started working as part of the design development team at Ermenegildo Zegna. In 2014, he also won the first prize at Audi Star Creation Award in Singapore.

In 2017, PRONOUNCE won The Latest Fashion Buzz prize at Pitti Uomo. From SS18 they will be showing menswear collections during London Fashion Week supported by GQ China. PRONOUNCE has been featured in publications such as Vogue Italia, BOF, Coeval Magazine, Hero Magazine and W.