- Region Asia
- Country China
- Participation 2017/18
SHUSHU/TONG is a Shanghai-based contemporary brand focusing on feminine style with a twist. It was established by Shanghai-based design duo Liushu Lei and Yutong Jiang in 2015. They both graduated with a Womenswear MA from London College of Fashion and describe their aesthetics as bold and feminine.
The SHUSHU/TONG woman dares to express herself by wearing unabashedly feminine details, but emptied of primness with a relaxed and cool attitude. Expect unique silhouettes and time honoured tailoring techniques developed in-house.
These two Generation Z designers cut their teeth at Simone Rocha and Gareth Pugh respectively, before launching their own label. Inspired to create collections that are special yet accessible, Liushu and Yutong express young and fun without sacrificing femininity. They keep pushing the boundaries between girl and woman, redefining femininity with modern cool attitude.