Edward Buchanan


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  • Region Europe
  • Participation 2017/18

Creative Director, SANSOVINO 6

Ohio-born designer Edward Buchanan, a graduate of NY’s prestigious Parsons School of Design and a resident of Milan for the past two decades.

Now officially Milanese, Edward Buchanan is a sought-after consultant, landing his vision to companies as diverse as Max Mara and Stefanel, to name a few. Working under the moniker The Situation, together with managing director Alessio Lepore, he offers complete creative services. A knack for the multicultural and the culturally layered informs his approach.

Edward’s labour of love is Sansovino 6, the knitwear line he launched in 2009. An email sent to friends requesting what was their favourite piece of clothing initiated the project. After compiling the information, Edward twisted it all into a fantasy, created a wardrobe entirely made in knitwear and added the bonus of total genderless-ness. In a bunch of years, Sansovino 6 has evolved into a transversal all-knit line that’s been snapped by directional store in Europe, the US and Japan. With its mix of pragmatism, wit and challenging invention, Sansovino 6 has carved a unique niche in the market. Edward Buchanan punctually delivers real clothes with a visionary edge.