Hwa Kyung Chung


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  • Region Asia
  • Participation 2017/18

Vice President, SHINSEGAE CO., LTD

Hwa Kyung Chung manages the entire retail operations of Shinsegae’s exclusive brands including Boon The Shop (Shinsegae’s own specialty store), Sacai, Haider Ackerman, Pierre Hardy, Robert Clergerie, Yoji Yamamoto, J.Mendel, Fay, Buccellati and Repossi. She is also responsible for developing new business opportunities within the brand.

Previous roles include General Manager for Yves Saint Laurent Korea - managing the entire retail operations, developing business strategies in alignment with regional/global direction and managing the organisation.