John Roberts


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  • Region India, Pakistan & Middle East
  • Participation 2017/18

General Manager Eastern Hemisphere, The Woolmark Company

John Roberts is the General Manager, Eastern Hemisphere for The Woolmark Company and brings nearly 30 years’ experience in the wool industry, having worked in a wide range of industry sectors from primary production to processing, marketing and trading. He stems from a wool producing family in Binalong, NSW and started his career in the industry as a shipping and administration clerk for the Exporter Booth Hill & New Pty Ltd in Sydney in 1988.

He spent a number of years as a wool buyer in Sydney before moving into wool trading. He continued to expand his experience in the industry working as the Senior Trader for Agrisk Pty Ltd developing risk management tools for wool growers before moving to Dubbo, NSW, as the Topmaking and Trading Manager at Fletcher International.

John spent three years based in Shanghai, when he initiated the first Australian wool auctions held in China, developed a number of new mill direct selling avenues, led numerous farmer tours to China, and negotiated the sale of Austops and Joint Venture of Geelong Wool Combing with the Nanshan Group.

More recently John was General Manager of Dalgety Wool Exports before starting his own agricultural consulting business Eubindal Pty Ltd where he has worked on export initiatives in the wine and wool industries.