About the Woolmark Prize


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The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. It is the world’s most prestigious award for rising fashion stars.

First held in 1953 as an initiative of the International Wool Secretariat, the award was won the following year by iconic fashion designers Karl Lagerfeld and Yves Saint Laurent.

Today, the International Woolmark Prize continues to recognise design excellence using Australian Merino wool. The prize crosses borders and cultures to spotlight emerging fashion talent from hotspots in more than 60 countries before a who’s who of the international fashion industry.

By putting wool in the hands of the world’s leading innovators, the International Woolmark Prize challenges them to achieve greatness in keeping with The Woolmark Company’s tradition of supporting design excellence.

From the applications received for the International Woolmark Prize ten finalists are selected by the program’s Advisory Council, each receiving a financial contribution of AU$70,000 for the development of their business and capsule collection.

Finalists are invited to compete in the prestigious global final, traditionally held during key fashion weeks across the world. Two winners will receive a further AU$200,000 financial contribution at the global final, as well as mentoring from industry experts to help propel their business to the next stage. One finalist will also be selected for the Innovation Award which celebrates the most innovative and creative wool fabrications, process or development and rewards the finalist with a financial contribution of AU$100,000. In addition, winners also have the opportunity to have their Merino wool capsule collection distributed through the prize’s prestigious International retail partner network.

Equally crucial is the trade partner program that connects designers with the best wool suppliers, and the expert judging panels and insightful mentors who provide guidance along the way.

Through The Woolmark Company’s global network, partnerships are secured with key spinners and weavers to assist designers during the formative stages of their business and ensure a dynamic future for the fashion industry.

For more information please visit The Woolmark Company Media Centre here.

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