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Finalist, Winner
Country: South Africa
Participation: 2022

MMUSOMAXWELL is a fashion brand based in Johannesburg South Africa, founded in 2016 by Maxwell Boko and Mmuso Potsane. The duo met through an internship program, having similar interest, views and aesthetic relating to design, they decided to join forces to strengthen their aesthetic and amplify the voice of their brand.

At the core, MMUSOMAXWELL is a ready-to-wear high-end womenswear brand which prides itself on ethically creating garments inspired by African heritage and contemporary culture with a particular emphasis on tailoring to complement the modern woman. Accentuating detail, practicality and wearability through a well-considered and sustainable design process that gives a sense of value and quality.