The Woolmark Company is pleased to announce the appointment of an expert Advisory Council, who were responsible for selecting this year’s International Woolmark Prize nominees.
More than 300 emerging fashion designers from across 46 countries applied to take part in this year’s International Woolmark Prize. The most promising 42 designers, who showcased creativity, originality of design, innovation and brand recognition, have now been nominated by the Advisory Council to present their brand to a panel of experts at one of three semi-final events in July.
The 2018/19 International Woolmark Prize Advisory Council includes:
“As the International Woolmark Prize continues to evolve, we have restructured our program to ensure emerging design talent receives the highest level of industry support and guidance,” explains The Woolmark Company Managing Director Stuart McCullough. “This year we invited designers to apply to participate in the program and this generated an overwhelming number of applicants, from New York, London and Tokyo through to Mexico, Russia and Nigeria. This reinforces our belief that the International Woolmark Prize has no geographical borders, that fashion has no boundaries and that Australian Merino wool will remain as relevant to fashion tomorrow as it does today.”
Semi-finals will be held in Hong Kong, London and New York in July, with nominees invited to pitch to an esteemed judging panel for investment in a capsule collection crafted from Merino wool. These events will then identify the 12 finalists to take part in the International Woolmark Prize global final to be held at an international fashion week in early 2019.
Finalists will each receive a financial contribution of AU$70,000 to invest in the development of their capsule collection alongside mentoring, business training and showcasing opportunities. One menswear and one womenswear designer will each receive AU$200,000 at the global final along with guaranteed placement in some of the most important boutiques around the globe that have committed to supporting the award.
The Innovation Award will also be presented, for a second year, to one finalist, with a financial contribution of AU$100,000. All International Woolmark Prize finalists will receive sales support and mentoring for commercialisation opportunities.
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