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Provenance enables businesses to make the origin, journey and impact behind products transparent. Why? Because shoppers want to know more. From ingredients and farm photos to workers and carbon footprint, Provenance connects what shoppers care about - to the brands and products that match their needs and values. 

Enabled by blockchain, mobile and open data, their software helps brands gather and share key product information and stories in a way that’s secure, trustworthy and accessible - bringing the supply chain to the shopper, online and in store.