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  • Region Asia
  • Country China
  • Participation 2017/18

Shimo Zhou and Une Yea establishedSTAFFONLYafter their graduation in 2015. Une Yea graduated from MA Accessory Design in Royal College of Arts in 2015 and worked for Emporio Armani Uomo headquarters in Milan. Shimo Zhou graduated with an MA menswear design from London College of Fashion in 2015 and gained work experience in Alexander McQueen, Erdem and Tom Ford. The brand was quick to gain attention - in June 2016 STAFFONLY was selected as “the latest fashion buzz” by GQ Italia and L’Uomo Vogue to show at the Pitti Uomo. They also featured in the 2016 Vogue Talents special issue as “New Menswear talent”.

The brand has an idea, and ideal, of menswear, combining technology and design with experiments on materials and colours for an ironic and provocative take on fashion that is enhanced by unusual and sculpted silhouettes. A STAFFONLY man always has abundance of curiosity and a sense of humour, and he is willing to break the boundaries and to explore the unknown era of the world.