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  • Region Asia
  • Participation 2016/17, 2017/18

Fashion Designer

Juun.J graduated from Esmod Seoul in 1992 and worked at a variety of prestigious fashion houses, including Chiffon, Nix and Club Monaco, before creating his own label Lone Costume in 1999. Not long after showing at Seoul Fashion Week, Lone Costume became one of the most sought after brands with a cult following. Asia Times selected Juun.J as the top 4 notable designers to watch.

In 2007, with the world as his stage, Juun.J debuted his namesake label during Paris Men’s Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly established himself as the most innovative designer to watch. The year 2012 marked another momentous year for Juun.J as he became part of Cheil Industries to truly become global and meet the demands of his following.

Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring, where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this Street Tailoring.